Ancient records, socks, the end of clothing. Begin with the end. On details, people have already had enough knowledge and ideas about socks. Therefore, grasping people's living habits and customers'deep real needs is the source of healthy socks.
Socks are called "the end of clothes" because they are different from clothes. Clothing can directly make the wearer produce psychological changes to produce decent, solemn, avant-garde, alternative, elegant, tough, romantic, free and easy psychological added value. Socks can't. According to market research and development, the description of socks quality and performance in the brand description listed by consumers is far more than the perceptual description of the brand. In the test of sock satisfaction of consumers, it was found that participants'dissatisfaction with socks mainly focused on "easy to take off silk", "wearing stuffy, airtight", "very loose, no elasticity", "hardening sock bottom", "easy to deform", "no sweat absorption" and so on. In other words, the consumer's core concern for socks is still the most basic thing about socks. So a series of problems arise. Ordinary socks are far from meeting the demand. So now foot spa socks
"Where should the canal be cleared so as to bring fresh water to the source?" Scientifically defining consumers'needs is the basis of refining core values. It is not only necessary to define current needs, but also need to look forward to discovering potential needs and future needs. Therefore, we can think that the current domestic sock market consumer demand is in the transition stage from the basic physiological and safety needs to a higher level of value-added needs. In terms of physical attributes, socks, as an accessory to clothing, are different from people's perceptual consumption of clothing. When people choose a pair of socks, they will be deeply touched by a rational appeal of socks, which is closely related to the interests of consumers themselves. Details are very important, not limited to appearance and pattern, but also require the novelty and peculiarity of materials, extending to functionalization, shopping methods and living habits, there is no time and energy to select supermarkets carefully, because time can not afford to delay. Living habits are changing people's dressing habits and shopping patterns.